Full day dedicated to typographic experiments: Practice based Research
I decided to dedicate a full day to exploring through the use of materials that I sourced from a recent trip to Hobby Craft. The image below shows an array of different materials that I found myself interested in wanting to explore with as part of my practice-based research.
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| The photo was taken of my trip to Hobby Craft (Jones, 2023) |
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| The photo was taken to show materials from Hobby Craft (Jones, 2023) |
I found myself in my element with so much potential that could visually underpin my research and allow me to explore type in ways I have been meaning to try for quite some time now! I had in the back of my mind that I wanted to explore modularity and experimental type design from what I had seen recently on Instagram. I find myself heavily inspired a lot of the time by what I see by the exploration from such designers who explore typography in ways that I had never noticed before.
Below are great examples of how powerful experimentation is within each letter form. I feel that each example is a clear indicator of the meaning of materiality and how it enhances your perception of what typography is and can be interpreted further. I started to think outside the box by considering using materials that not only will create a tactile feel within the work but will visually connote typography to be a form of expression in ways that we may not have considered before. I feel this is a great way to see type and use it to push boundaries.
Below is a great visual example from the work of Zofia Janina, who is a graphic/type designer and researcher. Her work seen here expresses the visual connection between both letter forms of the English / Latin alphabet and the Hebrew alphabet. In this case, the design focuses on both the letter A and the Hebrew letter A (Alef). What is interesting is that they are both the first letter of each alphabet but very different in terms of design aesthetics. I feel that this has allowed me to see how print can enhance the visual experience in seeing typography especially as this is on screen, you still get a tactile sense of feel from the design which is powerful, to say the least.
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| Screenshot image showing the work of Zofia Janina 2021 |
Another great example comes from the work of Tabitha Millett an artist who specialises in geometric art expression through the use of black ink. Her work seen below shows further typographic experimentations from the use of geometric shapes that connote a strong sense of modularity, which is a clear indicator that is expressed within this type of design that evolves how modernity is explored in a contemporary way.
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| Screenshot image showing the work of Tabitha Millett |
Last but not least, shows yet another great example from the work of Feyza Filiz, a graphic designer who is very much driven by editorial design with the occasional expressive work within modular print design. I found this piece by Filiz to be most beneficial to me, as visually evokes how the letter Alef has been explored through the use of printed shapes and textures. This gave me such great ideas which I was then ready to explore through further experimentation from the materials that I had purchased from Hobby Craft.
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Below are visual experiments as my way of responding to the work I have seen and researched. This was my way of making sense of what I wanted to think about when it came to materiality within my own practice and how I am considering making some sort of outcome at the end of this module. I know that it's not required of me to create an outcome for this module but I have always made some form of resolution at the end of a given design brief. This will also become part of my portfolio of work which for me is important to share my personal development.
Below is a recent exercise which got me to think outside the box, in ways that were unfamiliar to me but I always wanted to try. The idea was to explore by using different materials as a means of design tools to create different compositions to show the Alef letter. I feel that this experiment is very much drawn upon the aspects of materiality within print.
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| Image showing photos of the experimentation work of Jordan Jones (2023) |
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| Image showing photos of the experimentation work of Jordan Jones (2023) My current thoughts I feel having done this exercise and setting myself a task to explore different materials, has pushed me out of my comfort zone and shown me that it's good to experiment even when things don't go right or the image doesn't reflect the idea. It is at these points that we can learn and improve our abilities to great imagery. Focus primarily on analogue has pushed my ideation process further, this is because I am prone to ideate solely digitally and not give any room to work analogue and experiment. What I found most rewarding was the fact that I had the creative freedom to explore the materials in ways that could not be replicated digitally. this is because of the use of mark making and textures forming from the prints made and the process of working with such materials that allowed me to engage with them. Creating visual concepts of the Alef letter form, was one of my primary focuses to promote the visual connotations towards materiality and how this will display new conceptualised ideas that visualise Alef in a new light. From the experiments mentioned above, I also decided to scan some of the designs making them digitised. This was an idea that I wanted to explore and see how analogue work can become digital whilst adapting the image to reflect materiality in a more textured way. This suggests the importance of the experimental stage to which can elevate your work to add further value and understanding towards a given design brief or question to answer. For me, this has adapted my own way of working and will be something I apply to my methodology approach in the future. |
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